Good brands take the time to redefine and refresh their mark from time to time. UPS and Cadillac come to mind for their updated logos in recent years. The company can do this without giving up it’s heritage. Still, sometimes it’s not met with acclaim, like the recent Pepsi redo. Here is a list of 10 logos I feel are due.
Time to update
There are plenty of good reasons for these companies to take time to upgrade their logos. They include updating an antiquated look, refreshing a brand that’s gone stale, improving corporate image, re-establishing prominence, and in some cases the logos simply weren’t good to begin with.
IBM
NASA
Panasonic
Touchstone Pictures
Ikea
Red Lobster
Microsoft
Washington Redskins
Gold’s Gym
Verizon
